ERGO Launch Strategy
Not enough can be said about the importance of how ERGO Styling Tools is introduced to your salon customers and stylists alike. In support of a strong and lasting introduction, here are some of the elements that will ensure your success with ERGO.
1. Extra margins- because of our direct to salon business model, when we don’t have to open up a carton, there is a savings to ERGO and that gets passed along to the salon. We call this “case pricing”.
2. Special pricing for staff- Having a consistent visual to the salon customer is important. It tells them that your salon and stylists love and believe in ERGO. We have this special pricing available on your opening order and then again on your anniversary.
3. Live Skype introduction for stylists- Such a 30 minute meeting, held at a convenient time for you, provides stylists with insights about the performance of ERGO Styling Tools and as well, proven stylist to guest dialogue that make sales happen.
4. Stylists gain confidence daily when using our dialogues, especially because ERGO Styling Tools are not available in beauty supplies, stores like Ulta and restricted on the web from retail sites.
5. Stylist incentive programs- For an 8 week period following the Skype meeting, stylists are incentivized to sell ERGO brushes to receive additional ERGO Styling Tools. In most cases, the sales of ERGO Styling Tools during this 8 week launch will range from $4,000 to $12,000.00 for a salon with 8 stylists.
With the upcoming holidays, sales are even easier. I invite you to share a brief call to discuss developing a launch strategy within your salon. Please feel free to call me on my personal cell 818-489-7681. I will make you proud of the decision to choose ERGO Styling Tools as your professional partner.
Sincerely,
Robert Reed
Founder
ERGO Styling Tools
…your team could guarantee better, longer lasting blow drys to your clients?
…they knew how to finish FASTER, with less fatigue?
…that wasted time could be spent building a relationship with your guests & empowering them to recreate their style at home?
…the simple act of a CONVERSATION could lead to incredible new retail profits, including selling more retail hair care?
…you could protect your team, reduce the repetitive stress injuries that stem from finishing and teach them a critical skill they were NEVER taught in school?